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Union of Brewers in Bulgaria

 
  Съюз на пивоварите в България

1000 Sofia, 16 “Bacho Kiro” str.

Tel. / Fax +359 2 9894024

E-Mail: ubb@i-n.net

www.pivovari.com

 
 

Self-regulation Good Practice of  the Union of Brewers in Bulgaria
2007-2009

 
The Union of Brewers in Bulgaria (UBB) is the representative organization of the brewing industry in the country. Its members covers 94% of the beer market countrywide. The present document establishes the brewers’ common SR good practice, based on the UBB Code of Responsible Commercial Communications and Ethical Standards, and keeping with the spirit and letter of all principles and norms endorsed by The Brewers of Europe – the most prestigious and esteemed European international organization in the sector.

As a member of the European family of brewers, UBB puts to practice the attainments of the self-regulatory system of The Brewers of Europe, which unites national associations from the European Union countries, Norway, Switzerland, Turkey. Aligning with The Brewers of Europe’s SR Road Map and 7 recommended operational standards for national self-regulatory (SR) action plans and according to the letter and spirit of the UBB Code for responsible commercial communications for beer, the UBB  develops and puts in place all recommended SR procedures, initiatives and actions. Currently in Bulgaria a national self-regulation organization is not yet fully operational and UBB is a pioneer in the field. Bulgarian brewers’ organization establishes and implements self-regulation guidelines and best practices of The Brewers of Europe and the European Advertising Standards Alliance (EASA).
Public Address of the UBB members
We, the members of UBB, realize in full our social responsibility, especially in relation to marketing messages and suggestions aiming to create a culture of moderate beer consumption as a part of a modern and healthy lifestyle. The brewing industry has proven and continues to prove its ability to manage its business activities in a responsible way by applying self-regulatory principles to its commercial communications and actively popularizing the highest ethical standards in its relations with the consumers.

Self-regulation is a complete concept, and not an isolated model. It is a philosophy and a vision for the development of the brewing industry’s public communications. We understand clearly that the responsibilities in this process are shared among all participating parties – from advertising agencies and media to auxiliary service companies of all kinds. The adult user is the centre of attention, and he or she should be encouraged to consume our products in a responsible and moderate way.

By endorsing the SR good practice principles  we not only contribute effectively to the education of a culture of moderate beer consumption, but we also express our confidence that by observing the norms of self-regulation, socially important goals can be attained, without resolving to the restrictive mechanisms of the state administration.
In order to put into effect the principles of the self-regulation of responsible commercial communications and to implement the Code and good standards in the field, the members of the Union of Brewers in Bulgaria (UBB) established a Self-regulatory Council of Beer Producers.

The USB Self-regulatory Council is made up of representatives of all member beer producers and is obliged to ensure the observance of the Code of Responsible Commercial Communications and Ethical Standards, as well as the implementation of mechanisms that guarantee the compliance of the communications strategy of the brewing industry itself to the letter and spirit of the Code.
 
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